LEADERSHIP

Maicon Romera

Founder & Chairman

Senior Specialist in Regulatory Affairs and Market Access

Maicon Romera is Founder and Chairman of Romera Jr, where he leads the consultancy’s regulatory and market-access strategy. A senior regulatory affairs specialist with more than 10 years of market-access experience, he guides Brazilian and international businesses through registration, accreditation and compliance processes with the Brazilian Ministry of Agriculture and Livestock (MAPA) and the Brazilian Health Regulatory Agency (ANVISA).

He previously worked as a contractor for Brazil’s Ministry of Agriculture, gaining first-hand insight into inspection practices and the way regulatory submissions are assessed. That insider perspective now informs precise technical guidance for importers, exporters and producers.

He holds a bachelor’s degree in Business Administration and a specialisation in Applied Agribusiness Economics from the Luiz de Queiroz College of Agriculture (ESALQ/USP). This background combines regulatory perspective with economic market analysis and informs Regulatory Intelligence, Romera Jr’s series of technical studies on regulation, trade agreements and developments in the food and beverage sector.

Working across Brazil and Singapore, he advises on international trade in Portuguese, Spanish and English. His work supports both the entry of foreign products into Brazil and the expansion of Brazilian businesses into international markets, particularly in Asia.

EDUCATION

  • Bachelor’s degree in Business Administration
  • Specialist in Applied Agribusiness Economics — ESALQ/USP

AREAS OF EXPERTISE

  • MAPA registration and accreditation
  • ANVISA labeling and compliance
  • Market access and market entry
  • Food and beverage imports
  • Exports to Asia — GACC China registration
  • Regulatory intelligence and market analysis

LANGUAGES

Portuguese · Spanish · English

PRACTICE LOCATIONS

Brazil (São Paulo) · Singapore

ROMERA JR — Regulatory Advisory

Specialist regulatory advice for beverage and food imports through MAPA (Brazilian Ministry of Agriculture and Livestock) and ANVISA (Brazilian Health Regulatory Agency).

Global offices

LATIN AMERICA

(Headquarters)

São Paulo — Brazil

R. Cel Jose Eusébio, 95 - Conj 13

Higienópolis - São Paulo - SP

EUROPE

Madrid — Spain

Calle de Goya, 36

28001 Madrid, Spain

ASIA

Singapore

71 Robinson Rd

Singapore 068895

Areas of expertise

• MAPA registration• ANVISA registration• Beverage imports• Labelling compliance• Regulatory advisory• International trade• Plant-based products• Agricultural inputs and fertilisersCosmeticsPet ProductsLivestock Inputs• Technical Responsibility (RT)

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