PRESS RELEASE
São Paulo, November 13, 2026.
Market dataWine imports fell 10% in October, while the year remains 3.4% ahead of 2025
Spirits rose 11.7% for the month and olive oil reached US$ 59.7 million; Romera Jr Bulletin No. 01 identifies year-end as the period of greatest border-requirement risk
Brazil imported US$ 53.6 million in wine in October 2026, down 10.1% from October 2025. The decline follows September, the strongest month since 2024, at US$ 62.8 million. Imports from January to October totaled US$ 486.1 million, up 3.4%. The figures are from Romera Jr Bulletin No. 01, a monthly publication by Romera Jr Consultoria based on Comex Stat, the foreign trade database of Brazil’s Ministry of Development, Industry, Trade and Services (MDIC).
The average price of imported wine was US$ 3.39 per kilogram in October, compared with US$ 3.44 a year earlier. Year to date, value increased 3.4% and volume rose 1.6%.
Chile leads; Argentina and Portugal decline for the month
Chile accounted for more than 40% of wine imports in October, at US$ 22.7 million (+6.2%) and US$ 3.00 per liter. Argentina (−20.7%) and Portugal (−21.7%) declined for the month, but remain stable or higher year to date. Italy recorded the largest cumulative increase among the five leading origins (+7.1%). France retained the highest average price, at US$ 6.12 per liter.
Spirits and olive oil gain
Spirits totaled US$ 49.1 million in October (+11.7%) and US$ 365.1 million for the year (+11.5%), with volume 2.6% lower, pointing to a more premium product mix. Olive oil was the largest category of the month, at US$ 59.7 million (+3.6%). Year to date, olive oil volume is up 9.7%, while price per kilogram is falling after its 2024 peak.
Ready-to-drink beverages and juices contract
Beer imports are up 16.1% year to date. Chocolate (−7.1%), other non-alcoholic beverages (−20.4%) and juices (−44.8%) declined.
| Product HS4 | Oct/26 US$ m | YoY change | Jan–Oct/26 US$ m | YoY change |
|---|---|---|---|---|
| Olive oil (1509) | 59.7 | +3.6% | 535.9 | +6.0% |
| Wine (2204) | 53.6 | −10.1% | 486.1 | +3.4% |
| Spirits (2208) | 49.1 | +11.7% | 365.1 | +11.5% |
| Other non-alcoholic beverages (2202) | 23.3 | +31.0% | 177.0 | −20.4% |
| Chocolate (1806) | 20.8 | −10.9% | 165.3 | −7.1% |
| Beer (2203) | 1.0 | −4.3% | 7.7 | +16.1% |
| Juices (2009) | 0.8 | −54.2% | 10.4 | −44.8% |
| Water (2201) | 0.5 | +105.8% | 3.1 | −7.5% |
“October was a pause after a strong September, not a turning point. Brazil is still buying more wine than in 2025. And spirits point to consumers willing to pay more for higher-value products”,
“At year-end, every day cargo sits idle at the port is costly. Importers who check Annex IX, the laboratory report and the label before shipment gain time and protect their margins precisely during the peak sales period”,
Methodology
Import data from Comex Stat/MDIC, FOB value in US dollars, extracted on November 13, 2026. Categories follow the Harmonized System (HS4); wine by origin and price per liter use NCM 2204.21 (containers of up to 2 liters). Preliminary data, subject to revision.
About Romera Jr
Romera Jr specializes in regulatory affairs and market access for food, beverages, agricultural and livestock inputs, pet products and cosmetics. Since 2017, it has worked with MAPA, ANVISA and the Federal Revenue Service, conducting more than 1,000 projects. Headquartered in São Paulo, with offices in Madrid and Singapore; all work is conducted exclusively through official channels.
Press contact: imprensa@romerajr.com · Romera Jr Consultoria e Administração Ltda · CNPJ 49.855.595/0001-56.
Reproduction is permitted provided the source is credited: Boletim Romera Jr / Romera Jr Consultoria.
Share this release